KASHIYAMA
Designing a brand new made-to-order experience
OVERVIEW
KASHIYAMA is a direct-to-consumer (D2C) brand that advocates for the “democratization of tailored products.” SIMONE managed the entire branding process, from business strategy support, communication design to store development. We redesigned their portfolio to meet the changing lifestyles of its users, created visuals for each product, and optimized the UI/UX for online purchases. We have repeatedly inspected and evaluated the site – since the launch of the brand – and continue to update the site design to ensure a better made-to-order experience.
GRAND TOP
KASHIYAMA THE SMART TAILOR
WOMEN’S SHOES
TEAM
– KASHIYAMA THE SMART TAILOR
- CREATIVE DIRECTOR :TAKUMA WATANABE
- ART DIRECTOR :NAOTO NAKAMURA
- UI/UX DIRECTOR :NAOTO NAKAMURA
- DESIGNER :CHITOSE KAWASHIMA
- PRODUCER :TAKUYA KATSUMATA / NOZOMU OJIKA
- PRODUCTION ASSISTANT :SAKURAKO TOMONO
- ART DIRECTOR :YUTA NAKATANI
- PHOTOGRAPHER :KAZUKI NAGAYAMA (S-14)
- MEN’S STYLIST :ARATA KOBAYASHI (UM)
- WOMEN’S STYLIST :JUNKO MATUMURA
- HAIR :GO UTSUGI (PARKS)
- MAKE :MAKIKO ENDO (UM)
- INTERIOR DESIGN :CASE-REAL
– WOMEN’S SHOES
- CREATIVE DIRECTOR :TAKUMA WATANABE
- ART DIRECTOR :MICHELLE TAN
- PHOTO DIRECTION :RYOKO DOI
- DESIGNER :MICHELLE TAN
- UI/UX DESIGNER :HIDETOSHI OKAMOTO
- PRODUCER :TAKUYA KATSUMATA / NOZOMU OJIKA
- PRODUCTION ASSISTANT :SAKURAKO TOMONO
- PHOTOGRAPHER :KAZUKI NAGAYAMA (S-14)
- STYLIST :YOKO KAGEYAMA (EIGHT PEACE)
- MAKEUP :NAO YOSHIDA
- INTERIOR DESIGN :CASE-REAL