Mame Kurogouchi

SIMONE carried out a full rebrand of Mame Kurogouchi – a brand created by Maiko Kurogouchi, a designer who has been attracting attention both in Japan and abroad – in 2016, and managed their creative communications until 2018. The rebrand was conducted in a consistent manner, with global expansion in mind. From the logo to brand identity tools such as the fabric tag, pricing tag and packaging materials, we opted for a minimalist design in order to ensure that the garments take center stage, while maintaining an intensity in the design that embodies the brand philosophy and craftsmanship.