Mame Kurogouchi

We carried out a total rebranding of the brand “Mame” by Maiko Kurokochi, a designer who has been gaining attention worldwide. Guided by the brand’s world view, we developed the new brand with global expansion in mind. From the logo, clothing labels/tags to packaging materials for the online store, the minimalist design accentuates the products and places emphasis on the brand’s philosophy and craftsmanship.