Mame Kurogouchi

Rebranding that elevates to the global level

OVERVIEW

We carried out a total rebranding of the brand “Mame” by Maiko Kurokochi, a designer who has been gaining attention worldwide. Guided by the brand’s world view, we developed the new brand with global expansion in mind. From the logo, clothing labels/tags to packaging materials for the online store, the minimalist design accentuates the products and places emphasis on the brand’s philosophy and craftsmanship.

TEAM

  • CREATIVE DIRECTOR :KAIE MURAKAMI
  • ART DIRECTOR :KAIE MURAKAMI
  • UI/UX DESIGN :TAKUMA WATANABE
  • PRODUCER :KOKI OTA

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Tokyo's "street" style as a vibrant global brand