HANKYU MUSE
A fashion media for shining in one's own way and being flexible in every day life.
OVERVIEW
The 4th floor of Hankyu Department Store Umeda, one of the leading department stores in the Kansai region, is the center of contemporary fashion. We were in charge of branding for the launch of “MUSE,” a lifestyle media that combines catalog and digital media to meet the needs of today’s image of women. We created the naming, logo development, web design, and art direction and writing for the seasonal catalog. For the media site, I was in charge of planning and production of content that delivers practical information to embody the image of this woman, and provide comprehensive direction.
TEAM
- CREATIVE DIRECTOR :TAKUMA WATANABE
- ART DIRECTOR :KOKI NISHIKAWA / MASATO SHIRAISHI
- UI/UX DIRECTOR :OSAMU JIMBA
- DESIGNER :NAOKI MIZOBE / ERINA FURUKAWA
- PLANNER :RINA KYORAKU / MAO OZAWA
- PRODUCTION ASSISTANT :NARUMI ASAKURA / KEITA ENDO
- PHOTOGRAPHER(MODEL) :KAZUKI NAGAYAMA (S-14)
- PHOTOGRAPHER(ITEM) :YOICHI TSUNODA
- STYLIST :NAOKO TSUJI (SOLDUM)
- HAIR :SHUCO (3RD)
- MAKEUP :AIKO ONO (ANGLE MANAGEMENT)
- EDITOR :YUKA SAKAMOTO