BIOTOP

The goal is to increase the number of options for innerwear demand for a comfortable lifestyle. The concept was born from the idea that what is closest to the skin is closest to the heart, leading to caring for oneself. SIMONE helped build a brand that extends the concept and increases affinity with the target audience. Focusing on the supple and rounded forms and parts unique to women, the logo and launch visuals incorporate an image of women captured from a realistic and modern perspective.