TIGHTBOOTH

TIGHTBOOTH, a brand influenced by music, skate, and street culture, is a domestically produced brand that is making an impact in Japan and around the world.

The minimalist design, with a focus on typography and gimmicky details, maximizes the brand’s characteristic Japanese indigeneity and its worldview that straddles the line between analog and digital. The design also takes usability into consideration, such as the placement of a lead-in line from the look to the products, and the use of space to ensure visibility and readability.