UNDERCOVER

Digital direction that delivers the brand's world view

OVERVIEW

SIMONE managed the digital direction and website production for one of Japan’s leading fashion brands, UNDERCOVER. In addition to their men’s and women’s sites, we created a website for their sub-brand, carefully considering the design to ensure a consistent look and feel. The UI/UX design was kept simple so that was easy to communicate information about seasonal collections and releases, and we expressed the brand’s edgy world view through the use of logos and images.

TEAM

  • CREATIVE DIRECTOR :KAIE MURAKAMI
  • ART DIRECTOR :OSAMU JIMBA
  • DESIGNER :CHEN YILI
  • PRODUCER : KOKI OTA

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SHIRO

Modern sensations layered on a natural and clean brand image