IENA
Expressing the exciting brand philosophy through heart-touching communication.
OVERVIEW
IENA will celebrate its 30th anniversary in 2021. Inspired by Parisian women who enjoy life to the fullest, the brand has consistently proposed a sophisticated style for intelligent and graceful women. We are in charge of creating visuals, movies, websites, and SNS contents for each season, and expresses the image of a woman who enjoys fashion, who is elegant yet playful, by weaving it into the season’s theme with art direction that raises the viewer’s spirit.
2021 SUMMER
DESCRIPTION
IENA’s theme for Summer 2021 is “SO FRENCH!”, a new French style for adults. The photoshoot was set in a Western-style building, as we challenged to express freshness by using clip-on light, when the French taste tends to be seen classic. The website uses green as a key color, and full of collages and animations to create a modern and playful impression.
TEAM
- ART DIRECTOR :MAYUKO ISHIDA
- MOVIE DIRECTOR :TAKAYUKI HAGA
- DESIGNER :SAKIKO SHIMOOKU
- PRODUCER :FUMIKA OCHI
- PRODUCTION MANAGER :SHIORI KANO
- PHOTOGRAPHER :MITSUO OKAMOTO
- STYLIST :NATSUKO KANEKO
- HAIR/MAKEUP :HIROKO ISHIKAWA
2021 SPRING
DESCRIPTION
2021 Spring marks the beginning of the brand’s 30th anniversary year. The theme of the season is “Delivering an Inspirational Spring,” and we displayed multiple colors and pleasant moods to create a thrilling design to watch for the viewers. The visuals and movies are full of colors, with a variety of effects, angles, and camera work that makes you want to take a look. As you scroll down the website, the visuals change with animation and gradients. It fully expresses the arrival of a new season and a sense of anticipation.
TEAM
- ART DIRECTOR :MAYUKO ISHIDA
- MOVIE DIRECTOR :TAKAYUKI HAGA
- DESIGNER :SAKIKO SHIMOOKU
- PRODUCER :FUMIKA OCHI
- PRODUCTION MANAGER :SHIORI KANO
- PHOTOGRAPHER :TOSHIAKI KITAOKA (lmanagement)
- STYLIST :JUNKO KOBASHI
- HAIR/MAKEUP :SHINYA KAWAMURA (mod’s hair)
- FLOWER ARTIST :YASUTAKA OCHI (DILIGENCE PARLOUR)
2020 SPRING SUMMER
DESCRIPTION
“Bonne vie = Quality of life” For 2020SS, IENA proposes the comfortable French style that gives color to your life by using a subdued color-palette. In today’s ever changing world for women, the brand aims to convey essential values and a sense of freedom of enjoying fashion. Our goal is to convey the identity of the brand, “Joy of Life”, to the viewers. We express the brand philosophy by collecting daily “joy” brought by colors, moods. and facial expressions.
TEAM
- ART DIRECTOR :MAYUKO ISHIDA
- MOVIE DIRECTOR :TAKAYUKI HAGA
- WEB DESIGNER :MICHELLE TAN
- PRODUCER :FUMIKA OCHI
- PRODUCTION MANAGER :SHIORI KANO
- PHOTOGRAPHER :HIROKO MATSUBARA
- STYLIST :JUNKO KOBASHI
- HAIR/MAKEUP :SHUNYA KAWAMURA (mod’s hair)