4℃
An ever-changing image of femininity
OVERVIEW
The jewelry brand 4℃ is a timeless favorite. They presented a new collection titled “Noble of Water” for Spring 2020, based on their brand’s original theme, water. SIMONE managed the visual and video direction, website development, as well as content for social media. In 2019, the brand rebuilt its image around the concepts of “maturity” and “elegance” and we worked to create a world view linked to these themes, conveying the image of a modern, sophisticated woman.
TEAM
- CREATIVE DIRECTOR :KAIE MURAKAMI
- ART DIRECTOR :MAYUKO ISHIDA
- MOVIE DIRECTOR :TAKAYUKI HAGA
- WEB DESIGNER :HIDETOSHI OKAMOTO / SAKIKO SHIMOOKU
- PRODUCER :FUMIKA OCHI
- PRODUCTION ASSISTANT :SHIORI KANO
- PHOTOGRAPHER :KATSUHIDE MORIMOTO (守本勝英写真事務所)
- CINEMATOGRAPHER :SHINNOSUKE FUKUSHIMA (UW INC.)
- STYLING :TAMAO IIDA
- HAIR :ASASHI (ota office)
- MAKEUP :NOBUKO MAEKAWA (Perle)