OvE

SIMONE managed the brand development for “OvE,” a range of color contact lenses developed by hair and makeup artist Akemi Nakano. We maintained the brand’s minimalist world view throughout the process of naming, concept development, logo design, art direction and video, website, and packaging design. Five models represented the diversity of the lenses at launch, and three new models were added in 2020. We incorporated the “customer perspective” to our creative process in order to promote sales.