OvE

From color to light – a new generation of color contacts

OVERVIEW

SIMONE managed the brand development for “OvE,” a range of color contact lenses developed by hair and makeup artist Akemi Nakano. We maintained the brand’s minimalist world view throughout the process of naming, concept development, logo design, art direction and video, website, and packaging design. Five models represented the diversity of the lenses at launch, and three new models were added in 2020. We incorporated the “customer perspective” to our creative process in order to promote sales.

TEAM

  • CREATIVE DIRECTOR :KAIE MURAKAMI
  • ART DIRECTOR :YUTA NAKATANI / OSAMU JIMBA
  • WEB DESIGNER :YUTA NAKATANI
  • MOVIE DIRECTOR :SHINTARO KAMEI
  • DESIGNER :SAWAKO YATA
  • PRODUCER :FUMIKA OCHI
  • PRODUCTION ASSISTANT :SHIORI KANO
  • LOGO DESIGNER :MINATOMURA TOSHIKAZU (6KAI)
  • PACKAGE DESIGNER :MINATOMURA TOSHIKAZU (6KAI)
  • PHOTOGRAPHER :MASAYA TAKAGI
  • CINEMATOGRAPHER :MASAYA TAKAGI
  • HAIR :ASASHI (OTA OFFICE)
  • MAKEUP :AKEMI NAKANO

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KASHIYAMA

Designing an "order-made" experience