athletia

Three and a half years after the brand’s establishment in March 2020, athletia is once again strengthening itself as a lifestyle brand after the Corona disaster and other situations. simone was in charge of brand consulting, including redefining brand strategy and communication, updating creative tone and manner, etc. SIMONE was in charge of redefining the brand strategy and communication, updating the creative tone and manner, and so on. The new concept of “balance your active / relaxing cycle” is based on the core of the brand, which is to strengthen the core of beauty by “moving well and resting well” in a 24-hour cycle. The new concept of “balance your active / relaxing cycle.” was implemented in the symbol mark, visuals, movies, leaflets, website, etc. The new concept expresses the image of a person full of energy and possessing inherent power and beauty, and the sophistication and exuberance of athletia as a worldview.