UNIQLO
Visualizing "LifeWear" for the New Normal
OVERVIEW
SIMONE was in charge of creating the ’21 Spring global store visuals for UNIQLO. In order to express the value of “LifeWear” – which accompanies the changing lifestyles in the New Normal – we designed a variety of personalities, scenes from everyday life, and product benefits. We also developed a concept movie to communicate the product’s worldview. The store is designed in such a way, that each touchpoint conveys the appeal of “LifeWear.”
Tapestry
Panel
Pop
Store
TEAM
- CREATIVE DIRECTOR :TAKUMA WATANABE
- LEAD ART DIRECTOR :KAIE MURAKAMI
- ART DIRECTOR :KOKI NISHIKAWA / SAWAKO YATA / RYOKO DOI
- MOVIE DIRECTOR :TAKAYUKI HAGA
- DESIGNER :NAOKI MIZOBE / CHEN YILI / SAKIKO SHIMOOKU
- PRODUCER :REI WAGATSUMA / KOKI OTA
- PRODUCTION MANAGER :KEITA ENDO / NARUMI ASAKURA / YUKA MISHIMA
- PRODUCTION :Plus81 Inc.
- ART DIRECTOR (SUPPORT) :AI NAKAI
- PHOTOGRAPHER :OSAMU YOKONAMI / TOMOYA UEHARA / KEISUKE KITAMURA / YUKI KUMAGAI / SODAI YOKOYAMA
- WOMEN’S STYLIST :NAOKO SHIINA (TIBER GARDEN) / SAEKO SUGAI / AYA YAMANAKA
- MEN’S STYLIST :TSUYOSHI NIMURA (little friends management) / TOMOYA YAGI / KENTARO HIGAKI (tsujimanagement)