BARNEYS NEW YORK

An unprecedented shopping experience

OVERVIEW

SIMONE developed a special website for Barneys Japan’s new Roppongi store, their first opening in five years. The store’s concept is based on their Chelsea flagship store in New York, and carries handpicked Japanese and international designer brands, including women’s wear, men’s wear, and accessories. Cinemagraphs and time-lapse photography – combined with existing design elements such as typography and layout – were employed to create visuals that reflect the Roppongi store’s modern interior.

TEAM

  • CREATIVE DIRECTOR :KAIE MURAKAMI
  • ART DIRECTOR :OSAMU JIMBA
  • DESIGNER :NAOTO NAKAMURA
  • PRODUCER :YOSHITAKA ANDO
  • PHOTOGRAPHER :SHINMEI
  • CINEMATOGRAPHER :SHINMEI

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VOGUE JAPAN

Website design that amplifies the brand's world view