MOMOTARO JEANS

MOMOTARO JEANS, a denim brand born in Kojima, Okayama Prefecture, which operates in 26 locations around the world, needed to further accelerate its globalization, and SIMONE provided cross-functional consulting services, taking charge of brand strategy, product development, BI&VI development, EC development, SNS operation planning, flagship store design direction, and showroom development. Design direction and showroom development. We also took on the challenge of creating a brand that embodies the new philosophy of a company that advocates “denim maison,” and established the concept of “TOKUNO BLUE” based on notable values such as regional characteristics, historical background, material development capabilities, and technical capabilities, and developed it into a design design for all areas. With Kazutake Kobayashi in charge of BI development and AS (a unit consisting of Jun Aoki and Masatoshi Shinagawa) in charge of flagship store design, we created a highly innovative and unique creative team and established the position of a denim brand that leads the Japanese luxury market.