Founded on the idea that what is closest to the skin is closest to the heart, and therefore leads to caring for oneself, ё BIOTOP Lingerie aims to provide new options for comfortable innerwear. SIMONE assisted in developing the brand by expanding their concept in order to increase affinity with the target audience. The logo and launch visuals capture the image of women from a realistic, modern perspective through the use of curved forms that are uniquely feminine.
- CREATIVE DIRECTOR :KAIE MURAKAMI
- ART DIRECTOR :MAYUKO ISHIDA
- PHOTOGRAPHER :HIROKO MATSUBARA
- HAIR/MAKE :SHINYA KAWAMURA(mod’s hair)