DESCENTE

DESCENTE pursues athlete-driven manufacturing, and SIMONE was in charge of total direction across office design, BI design, visuals, and UI, including global business strategy. For the Tokyo office space design, we reconfigured the entrance lounge, business meeting space, and VMD simulation into a space dedicated to the presentation of DESCENTE’s manufacturing and philosophy. The design lab and photography studio were designed with enhanced expandability and functionality to increase staff engagement. In addition, the symbol, logotype, and brand colors, which are the starting point for all branding, were refined to solid details that embody progressive functional beauty and philosophy. We are implementing a strategy to deepen the brand’s image to match the times as a premium brand.