INOUI

SHISEIDO’s beauty brand INOUI, which gained legendary support in 1976 along with a strong impression in the mode, is rebranding in 2023. SIMONE was in charge of visual production and SNS operation. Based on the concept that “what you are born with makes you the most beautiful,” the visuals highlight the individuality of the muse by utilizing product characteristics that enhance the natural bone structure, color, and texture, defining “self beauty” that exists in a world full of diversity. The brand color is a sensational inoui red, a color that drives society and emotion, and intuitively communicates a dignified worldview. The brand is now in the process of developing a total image that sets it apart from conventional beauty brands.