NEWoMan

NEWoMan is a lifestyle complex for adult women, and I have been in charge of the seasonal visuals/movies since 2021, when the two buildings in Shinjuku and Yokohama began operations. In today’s fast-changing society, our mission is to deliver inspiration one step ahead to our audience, who have their own sense of values and continue to make choices. To promote brand awareness and understanding of the NEWoMan brand, we have adopted a strategy of repeating the core concept four times a year, with the message changing with each season.” The creative is designed to inspire rather than answer, blending the “me” experience of the audience with the provisions that they can relate to, as well as those that will bring new insights to them.