DESCENTE ALLTERAIN
A BRAND NEW "DESCENTE ALLTERRAIN"
OVERVIEW
DESCENTE pursues athlete-driven manufacturing, and SIMONE was in charge of total direction across global strategy, office design, and visual production. As a part of this, I worked on the visual production of “DESCENTE ALLTERRAIN” and the new brands “81” and “I/O.
The “81” brand is designed for utility in both urban and outdoor environments, while the “I/O” brand is designed for versatility as a daily uniform that can be used both on and off the job. The visuals are simple and moving, expressing the brand’s philosophy.
In creating the visuals, we fostered a worldview that conveys the characteristics of each line, and shot the key visuals and looks separately. The key visuals and looks were shot separately, effectively communicating the brand’s worldview and product details to users.
TEAM
- CREATIVE DIRECTOR :KAIE MURAKAMI
- MOVIE DIRECTOR :SHINTARO KAMEI
- MOVIE DIRECTOR :AYANO KAMIYAMA
- DESIGNER :MOMOKA HASEGAWA
- ASSISTANT DESIGNER :TAIGA TOHDA
- ASSISTANT DESIGNER :AYUMI ENOMOTO
- PRODUCER :KOKI OTA
- PRODUCTION MANAGER :SHINTARO KURATA
- FASHION DIRECTOR :YOHEI USAMI(BE NATURAL)
- PHOTOGRAPHER [ALLTERRAIN 81] :TARO MIZUTANI(BE NATURAL)
- HAIR [ALLTERRAIN 81] :KENICHI YAGUCHI
- PHOTOGRAPHER [ALLTERRAIN I/O] :SHUNYA ARAI(YARD)
- HAIR [ALLTERRAIN I/O] :KENSHIN ASANO(EPO LABO)
- PHOTOGRAPHER [ALLTERRAIN] :KATSUHIDE MORIMOTO(守本勝英写真事務所)
- HAIR [ALLTERRAIN] :ASASHI(OTA OFFICE)
- MAKE [ALLTERRAIN] :NOBUKO MAEKAWA(PERLE MANAGEMENT)