IENA

Bonne vie = Quality of life
IENA proposed a comfortable “French style” for 2020SS, employing nuance colors that would brighten up daily life. Inspired by intrinsic values and the freedom to enjoy fashion – in an era when the environment surrounding women is changing – the “Joy of Life” vision is uniquely IENA. This world view, an accumulation of everyday “fun,” was conveyed through various mediums including images, video, their website, and social media.