IENA

Conveying the "Joy of Life" through various touch points

OVERVIEW

Bonne vie = Quality of life
IENA proposed a comfortable “French style” for 2020SS, employing nuance colors that would brighten up daily life. Inspired by intrinsic values and the freedom to enjoy fashion – in an era when the environment surrounding women is changing – the “Joy of Life” vision is uniquely IENA. This world view, an accumulation of everyday “fun,” was conveyed through various mediums including images, video, their website, and social media.

TEAM

  • ART DIRECTOR :MAYUKO ISHIDA
  • MOVIE DIRECTOR :TAKAYUKI HAGA
  • WEB DESIGNER :MICHELLE TAN
  • PRODUCER :FUMIKA OCHI
  • PRODUCTION ASSISTANT :SHIORI KANO
  • PHOTOGRAPHER :HIROKO MATSUBARA
  • STYLIST :JUNKO KOBASHI
  • HAIR :SHUNYA KAWAMURA (mod’s hair)
  • MAKEUP :SHUNYA KAWAMURA (mod’s hair)

NEXT

VOGUE JAPAN

Website design that amplifies the brand's world view