IENA
Conveying the "Joy of Life" through various touch points
OVERVIEW
Bonne vie = Quality of life
IENA proposed a comfortable “French style” for 2020SS, employing nuance colors that would brighten up daily life. Inspired by intrinsic values and the freedom to enjoy fashion – in an era when the environment surrounding women is changing – the “Joy of Life” vision is uniquely IENA. This world view, an accumulation of everyday “fun,” was conveyed through various mediums including images, video, their website, and social media.
TEAM
- ART DIRECTOR :MAYUKO ISHIDA
- MOVIE DIRECTOR :TAKAYUKI HAGA
- WEB DESIGNER :MICHELLE TAN
- PRODUCER :FUMIKA OCHI
- PRODUCTION ASSISTANT :SHIORI KANO
- PHOTOGRAPHER :HIROKO MATSUBARA
- STYLIST :JUNKO KOBASHI
- HAIR :SHUNYA KAWAMURA (mod’s hair)
- MAKEUP :SHUNYA KAWAMURA (mod’s hair)