UNDERCOVER

SIMONE managed the digital direction and website production for one of Japan’s leading fashion brands, UNDERCOVER. In addition to their men’s and women’s sites, we created a website for their sub-brand, carefully considering the design to ensure a consistent look and feel. The UI/UX design was kept simple so that was easy to communicate information about seasonal collections and releases, and we expressed the brand’s edgy world view through the use of logos and images.