TABIO

Imagery that presents "dignified women" to the world

OVERVIEW

SIMONE created seasonal visuals and sales promotion tools for TABIO, a manufacturer of elegant and feminine socks, tights, and stockings that are 100% Japan made. For their promotional tools, SIMONE developed a design that conveyed the high quality of the brand while also using environmentally friendly materials. Based on their concept of “dignified women,” the imagery we created communicated the start of a new season as well as the quality of their products.

TEAM

  • CREATIVE DIRECTION :KAIE MURAKAMI
  • ART DIRECTOR :KOKI NISHIKAWA
  • DESIGNER :NAOKI MIZOBE / ERINA FURUKAWA
  • PRODUCER :KOKI OTA
  • PRODUCTION ASSISTANT :KEITA ENDO
  • PHOTOGRAPHER :TAKANORI OKUWAKI (UM)
  • STYLIST :SUMIRE HAYAKAWA (KIKI INC.)
  • HAIR :KAZUKI FUJIWARA (PERLE MANAGEMENT)
  • MAKEUP :NOBUKO MAEKAWA (PERLE MANAGEMENT)

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