Simple, yet high quality. Communicating the brand's strengths directly.
Directed by stylist Tsuyoshi Noguchi, the Japanese denim brand MINEDENIM, which has its own factory in Okayama, debuted during the Autumn/Winter 2016 season. In order to express the brand’s simple yet high-quality nature, the site’s use of type and color were kept to a minimum. Instead, we emphasized the brand’s boldness through the use of impactful imagery.
- CREATIVE DIRECTOR :KAIE MURAKAMI
- WEB DESIGNER :NAOTO NAKAMURA