MINEDENIM

Simple, yet high quality. Communicating the brand's strengths directly.

OVERVIEW

Directed by stylist Tsuyoshi Noguchi, the Japanese denim brand MINEDENIM, which has its own factory in Okayama, debuted during the Autumn/Winter 2016 season. In order to express the brand’s simple yet high-quality nature, the site’s use of type and color were kept to a minimum. Instead, we emphasized the brand’s boldness through the use of impactful imagery.

TEAM

  • CREATIVE DIRECTOR :KAIE MURAKAMI
  • WEB DESIGNER :NAOTO NAKAMURA

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