A visual strategy incorporating emotionalism
SIMONE created the visuals for the opening of BIOTOP’s second store. Located in Osaka, the select store’s concept is “urban resort.” The visuals were created by combining fashion and natural scenery to express the mood of the store, which, as the name suggests, is a space full of greenery where shoppers can relax. Jiro Konami – known for capturing the emotional and ephemeral nature of life – was the lead photographer. Konami also held a solo exhibition at the store, showcasing images taken in Australia. From visual production to promotion, SIMONE ensured that the store opening would make an impact.
- CREATIVE DIRECTOR :KAIE MURAKAMI
- PHOTOGRAPHER :JIRO KONAMI