OMOTESANDO HILLS

From museum to digital flagship

OVERVIEW

SIMONE handled the art direction, UI & UX design, development, and content direction for the new website for Omotesando Hills – an iconic Tokyo landmark – which recently celebrated its 10th anniversary. The quality and diversity of the facility, which encompasses everything from high-end brands to trendy confectionery stores, is reflected in the Japanese typography. We used a green brand color based on the zelkova trees that line the street outside, along with icons drawn in a single stroke to create the image of the straight Omotesando street.

TEAM

  • CREATIVE DIRECTOR :KAIE MURAKAMI
  • ART DIRECTOR :OSAMU JIMBA
  • DESIGNER :OSAMU JIMBA
  • PLANNING :RINA KYORAKU
  • PRODUCER :TAKAMICHI MASUNAGA

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RMK

Communicating product features in an intuitive manner