Y-3

Tokyo's "street" style as a vibrant global brand

OVERVIEW

The Y-3 2018SS shoe collection “SUPERKNOT” was launched through a series of videos based on the cities of Tokyo, New York, London and Paris. SIMONE, in charge of Tokyo, designed a piece that layers Y-3’s sport fashion brand status on top of Tokyo’s “street” culture, effectively highlighting the brand’s unique footwear.

TEAM

  • CREATIVE DIRECTOR :KAIE MURAKAMI
  • ART DIRECTOR :KAIE MURAKAMI
  • MOVIE DIRECTOR :SHINTARO KAMEI / TAKAYUKI HAGA
  • PRODUCER :KOKI OTA
  • STYLIST :SOICHIRO KOBAYASHI

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