shu uemura

Fast and dynamic – the unstoppable power of makeup

OVERVIEW

SIMONE was charged with photography for digital content as well as website/DM design for shu uemura x Onitsuka Tiger’s 2020 SPRING collaboration collection. “READY, SET, GO” was the concept behind this powerful collaboration between two global brands, both which originated in Japan. Vivid color makeup and gender-neutral casting were used to express the concept’s edgy vibe and appearance.

TEAM

  • ART DIRECTOR :MICHELLE TAN / MAYUKO ISHIDA
  • UI/UX DIRECTOR :HIDETOSHI OKAMOTO
  • DESIGNER :YUKA YOSHIURA
  • PRODUCER :FUMIKA OCHI
  • PRODUCTION ASSISTANT :SHIORI KANO
  • PRODUCTION ASSISTANT(DIGITAL) :NARUMI ASAKURA
  • PHOTOGRAPHER :MASAYA TAKAGI
  • STYLIST :YUTA KOTANI
  • HAIR :TAKUYA BABA (SEPT)
  • MAKEUP :KAKUYASU UCHIIDE (SHU UEMURA)

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