shu uemura
Fast and dynamic – the unstoppable power of makeup
OVERVIEW
SIMONE was charged with photography for digital content as well as website/DM design for shu uemura x Onitsuka Tiger’s 2020 SPRING collaboration collection. “READY, SET, GO” was the concept behind this powerful collaboration between two global brands, both which originated in Japan. Vivid color makeup and gender-neutral casting were used to express the concept’s edgy vibe and appearance.
- shu uemura × Onitsuka Tiger
- shu uemura × Pokémon
TEAM
- ART DIRECTOR :MICHELLE TAN / MAYUKO ISHIDA
- UI/UX DIRECTOR :HIDETOSHI OKAMOTO
- DESIGNER :YUKA YOSHIURA
- PRODUCER :FUMIKA OCHI
- PRODUCTION ASSISTANT :SHIORI KANO
- PRODUCTION ASSISTANT(DIGITAL) :NARUMI ASAKURA
- PHOTOGRAPHER :MASAYA TAKAGI
- STYLIST :YUTA KOTANI
- HAIR :TAKUYA BABA (SEPT)
- MAKEUP :KAKUYASU UCHIIDE (SHU UEMURA)
OTHER SEASONS
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THE PARK・ING GINZA
From the POOL to The PARK-ING