SHIRO

Modern sensations layered on a natural and clean brand image

OVERVIEW

In September 2019, ten years after the brand’s founding, SHIRO rebranded itself as an ethical beauty brand. SIMONE handled the visuals and movie direction for the first range of products launched under the new brand: lipstick, essence lip, calendula cheek and eye shadow liquid. SHIRO’s image of women – natural and neutral – and its demure world view are designed to be contemporary and relatable, not only for the Japanese market but also for the world.

GINGER LIPSTICK

ESSENCE LIP OIL COLOR

CALENDULA EYE SHADOW LIQUID

TEAM

  • CREATIVE DIRECTOR :KAIE MURAKAMI
  • ART DIRECTOR :KAIE MURAKAMI
  • MOVIE DIRECTOR :SHINTARO KAMEI
  • PRODUCER :SHIHO AMANO
  • PHOTOGRAPHER :MASAMI NARUO (SEPT)
  • CINEMATOGRAPHER :MASAMI NARUO (SEPT)
  • STYLIST :SHOTARO YAMAGUCHI (EIGHT PEACE)
  • HAIR :KOTARO (SENSE OF HUMOUR) / KENSHIN ASANO
  • MAKEUP :YUKI (M0)

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