Mame Kurogouchi
Rebranding that elevates to the global level
OVERVIEW
SIMONE carried out a full rebrand of Mame Kurogouchi – a brand created by Maiko Kurogouchi, a designer who has been attracting attention both in Japan and abroad – in 2016, and managed their creative communications until 2018. The rebrand was conducted in a consistent manner, with global expansion in mind. From the logo to brand identity tools such as the fabric tag, pricing tag and packaging materials, we opted for a minimalist design in order to ensure that the garments take center stage, while maintaining an intensity in the design that embodies the brand philosophy and craftsmanship.
![](https://simone.jp/pw/wp-content/uploads/2020/08/mame_detail_1-1.jpg)
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![](https://simone.jp/pw/wp-content/uploads/2020/08/mame_detail_8-1.jpg)
![](https://simone.jp/pw/wp-content/uploads/2020/08/mame_detail_9-1.jpg)
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TEAM
- CREATIVE DIRECTOR :KAIE MURAKAMI
- ART DIRECTOR :KAIE MURAKAMI
- UI/UX DESIGN :TAKUMA WATANABE
- PRODUCER :KOKI OTA