TABIO
Imagery that presents "dignified women" to the world
OVERVIEW
SIMONE created seasonal visuals and sales promotion tools for TABIO, a manufacturer of elegant and feminine socks, tights, and stockings that are 100% Japan made. For their promotional tools, SIMONE developed a design that conveyed the high quality of the brand while also using environmentally friendly materials. Based on their concept of “dignified women,” the imagery we created communicated the start of a new season as well as the quality of their products.
![](https://simone.jp/pw/wp-content/uploads/2020/08/tabio_01.jpg)
![](https://simone.jp/pw/wp-content/uploads/2020/08/tabio_02.jpg)
![](https://simone.jp/pw/wp-content/uploads/2020/08/tabio_03.jpg)
![](https://simone.jp/pw/wp-content/uploads/2020/08/tabio_04.jpg)
![](https://simone.jp/pw/wp-content/uploads/2020/08/tabio_05.jpg)
![](https://simone.jp/pw/wp-content/uploads/2020/08/tabio_06.jpg)
![](https://simone.jp/pw/wp-content/uploads/2020/08/tabio_07.jpg)
![](https://simone.jp/pw/wp-content/uploads/2020/08/tabio_08.jpg)
![](https://simone.jp/pw/wp-content/uploads/2020/08/tabio_09.jpg)
![](https://simone.jp/pw/wp-content/uploads/2020/08/tabio_10.jpg)
TEAM
- CREATIVE DIRECTION :KAIE MURAKAMI
- ART DIRECTOR :KOKI NISHIKAWA
- DESIGNER :NAOKI MIZOBE / ERINA FURUKAWA
- PRODUCER :KOKI OTA
- PRODUCTION ASSISTANT :KEITA ENDO
- PHOTOGRAPHER :TAKANORI OKUWAKI (UM)
- STYLIST :SUMIRE HAYAKAWA (KIKI INC.)
- HAIR :KAZUKI FUJIWARA (PERLE MANAGEMENT)
- MAKEUP :NOBUKO MAEKAWA (PERLE MANAGEMENT)