UNIQLO

Visualizing "LifeWear" for the New Normal

OVERVIEW

SIMONE was in charge of creating the ’21 Spring global store visuals for UNIQLO. In order to express the value of “LifeWear” – which accompanies the changing lifestyles in the New Normal – we designed a variety of personalities, scenes from everyday life, and product benefits. We also developed a concept movie to communicate the product’s worldview. The store is designed in such a way, that each touchpoint conveys the appeal of “LifeWear.”

Tapestry

Panel

Pop

Store

TEAM

  • CREATIVE DIRECTOR :TAKUMA WATANABE
  • LEAD ART DIRECTOR :KAIE MURAKAMI
  • ART DIRECTOR :KOKI NISHIKAWA / SAWAKO YATA / RYOKO DOI
  • MOVIE DIRECTOR :TAKAYUKI HAGA
  • DESIGNER :NAOKI MIZOBE / CHEN YILI / SAKIKO SHIMOOKU
  • PRODUCER :REI WAGATSUMA / KOKI OTA
  • PRODUCTION MANAGER :KEITA ENDO / NARUMI ASAKURA / YUKA MISHIMA
  • PRODUCTION :Plus81 Inc.
  • ART DIRECTOR (SUPPORT) :AI NAKAI
  • PHOTOGRAPHER :OSAMU YOKONAMI / TOMOYA UEHARA / KEISUKE KITAMURA / YUKI KUMAGAI / SODAI YOKOYAMA
  • WOMEN’S STYLIST :NAOKO SHIINA (TIBER GARDEN) / SAEKO SUGAI / AYA YAMANAKA
  • MEN’S STYLIST :TSUYOSHI NIMURA (little friends management) / TOMOYA YAGI / KENTARO HIGAKI (tsujimanagement)

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UNDERCOVER

Digital direction that delivers the brand's world view