UNIQLO
Visualizing "LifeWear" for the New Normal
OVERVIEW
SIMONE was in charge of creating the ’21 Spring global store visuals for UNIQLO. In order to express the value of “LifeWear” – which accompanies the changing lifestyles in the New Normal – we designed a variety of personalities, scenes from everyday life, and product benefits. We also developed a concept movie to communicate the product’s worldview. The store is designed in such a way, that each touchpoint conveys the appeal of “LifeWear.”
Tapestry
![](https://simone.jp/pw/wp-content/uploads/2021/03/uniqlo_2_detail_tape_1.jpeg)
![](https://simone.jp/pw/wp-content/uploads/2021/03/uniqlo_2_detail_tape_2.jpeg)
![](https://simone.jp/pw/wp-content/uploads/2021/03/uniqlo_3_detail_tape_1.jpeg)
![](https://simone.jp/pw/wp-content/uploads/2021/03/uniqlo_3_detail_tape_2.jpeg)
![](https://simone.jp/pw/wp-content/uploads/2021/03/uniqlo_4_detail_tape_1.jpeg)
![](https://simone.jp/pw/wp-content/uploads/2021/03/uniqlo_4_detail_tape_2.jpeg)
![](https://simone.jp/pw/wp-content/uploads/2021/03/uniqlo_4_detail_tape_3.jpeg)
Panel
![](https://simone.jp/pw/wp-content/uploads/2021/03/uniqlo_5_detail_panel_1.jpeg)
![](https://simone.jp/pw/wp-content/uploads/2021/03/uniqlo_6_detail_panel_1.jpeg)
![](https://simone.jp/pw/wp-content/uploads/2021/03/uniqlo_6_detail_panel_2.jpeg)
![](https://simone.jp/pw/wp-content/uploads/2021/03/uniqlo_7_detail_panel_1.jpeg)
![](https://simone.jp/pw/wp-content/uploads/2021/03/uniqlo_7_detail_panel_2.jpeg)
![](https://simone.jp/pw/wp-content/uploads/2021/03/uniqlo_7_detail_panel_3.jpeg)
![](https://simone.jp/pw/wp-content/uploads/2021/03/uniqlo_8_detail_panel.jpeg)
Pop
![](https://simone.jp/pw/wp-content/uploads/2021/03/uniqlo_9_detail_pop.jpeg)
Store
![](https://simone.jp/pw/wp-content/uploads/2021/03/uniqlo_10_detail_store.jpeg)
![](https://simone.jp/pw/wp-content/uploads/2021/03/uniqlo_11_detail_store.jpeg)
![](https://simone.jp/pw/wp-content/uploads/2021/03/uniqlo_12_detail_store.jpeg)
![](https://simone.jp/pw/wp-content/uploads/2021/03/uniqlo_13_detail_store_1.jpeg)
![](https://simone.jp/pw/wp-content/uploads/2021/03/uniqlo_13_detail_store_2.jpeg)
![](https://simone.jp/pw/wp-content/uploads/2021/03/uniqlo_13_detail_store_3.jpeg)
TEAM
- CREATIVE DIRECTOR :TAKUMA WATANABE
- LEAD ART DIRECTOR :KAIE MURAKAMI
- ART DIRECTOR :KOKI NISHIKAWA / SAWAKO YATA / RYOKO DOI
- MOVIE DIRECTOR :TAKAYUKI HAGA
- DESIGNER :NAOKI MIZOBE / CHEN YILI / SAKIKO SHIMOOKU
- PRODUCER :REI WAGATSUMA / KOKI OTA
- PRODUCTION MANAGER :KEITA ENDO / NARUMI ASAKURA / YUKA MISHIMA
- PRODUCTION :Plus81 Inc.
- ART DIRECTOR (SUPPORT) :AI NAKAI
- PHOTOGRAPHER :OSAMU YOKONAMI / TOMOYA UEHARA / KEISUKE KITAMURA / YUKI KUMAGAI / SODAI YOKOYAMA
- WOMEN’S STYLIST :NAOKO SHIINA (TIBER GARDEN) / SAEKO SUGAI / AYA YAMANAKA
- MEN’S STYLIST :TSUYOSHI NIMURA (little friends management) / TOMOYA YAGI / KENTARO HIGAKI (tsujimanagement)