HANKYU MUSE

The 4th floor of the Hankyu Department Store in Umeda – one of the leading department stores in the Kansai region – is the center of contemporary fashion. SIMONE was tasked with the branding for “MUSE,” a lifestyle media platform that merges the traditional catalogue and digital media to meet the needs of modern women. We managed naming, logo development, and web design, in addition to art direction and writing for the seasonal catalog. Keeping with the concept of the media site, we also handled content planning, production, and overall direction; the goal being to deliver practical information to the site’s visitors.