john masters organics

Creative materials that embody the concept of "Perfectly Natural Beauty"

OVERVIEW

SIMONE created imagery, video, and a style book for the 2019 Hair Styling Collection. Looking to depict imagery of modern, relatable women, we focused on the brand’s natural, clean image and used soft lighting for photography. We also created a video for the 2019 Holiday Collection in collaboration with edenworks, representing the two themes of “holiday exuberance” and “gratitude to the earth” with bold, eye-catching holiday ornaments.

2019 HAIR STYLING COLLECTION

2019 HOLIDAY COLLECTION

TEAM

  • ART DIRECTOR :MAYUKO ISHIDA
  • MOVIE DIRECTOR :TAKAYUKI HAGA
  • DESIGNER :SAKIKO SHIMOOKU
  • PRODUCER :FUMIKA OCHI
  • PRODUCTION ASSISTANT :NARUMI ASAKURA
  • PHOTOGRAPHER :MASAMI NARUO (SEPT)
  • STYLIST :YUTA KOTANI
  • HAIR :KOTARO (SENCE OF HUMOUR)
  • MAKEUP :NOBUKO MAEKAWA (Perle)
  • CINEMATOGRAPHER :YU OISHI

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Market optimization for a global beauty brand