UNITED ARROWS

The staff at UNITED ARROWS are passionate about clothes and their customers. SIMONE sought to express this sentiment through digital media, employing the concept, “UNITED ARROWS is here for you, whenever and wherever you want to learn about or buy clothes” for their website. As such, the front page was designed with multiple sections that provide in-depth product information. We also produced a special movie and website for the opening of their Roppongi Hills store. Using rhythms reminiscent of Steve Reich, we created a story that elevates expectations and conveys the brand’s zeal for store development.