MOO:D MARK
An online gift store that makes you want to give more
OVERVIEW
MOO:D MARK is Isetan Mitsukoshi’s online gift store. SIMONE managed the branding for the service’s launch – creating a positive name, logo, and packaging that would make people smile when exchanging gifts. We designed a UI/UX system with search filtering and display that would help users select gifts, and help produce content to inspire gift givers.
![](https://simone.jp/pw/wp-content/uploads/2020/08/moodmark_01_01_detail.jpg)
![](https://simone.jp/pw/wp-content/uploads/2020/08/moodmark_01_02_detail.jpg)
Making gifting more fun and convenient
MOO:D MARK was developed with a social gift functionality that allows users to send gifts on a regular basis. All you have to do is purchase a gift and send the URL issued to the recipient via e-mail or SNS. You can send a gift whenever you wish.
![](https://simone.jp/pw/wp-content/uploads/2020/08/moodmark_01_03_detail.jpg)
![](https://simone.jp/pw/wp-content/uploads/2020/08/moodmark_01_04_detail.jpg)
Find the perfect gift at a glance
Millennials often give special gifts to celebrate events such as marriage and childbirth. To help those who are too busy to take the time to choose a gift, we have curated a collection of items for various recipients, carefully selected products to enrich their lives.
![](https://simone.jp/pw/wp-content/uploads/2020/08/moodmark_01_05_detail.jpg)
![](https://simone.jp/pw/wp-content/uploads/2020/08/moodmark_01_06_detail.jpg)
![](https://simone.jp/pw/wp-content/uploads/2020/08/moodmark_02_01_detail.jpg)
![](https://simone.jp/pw/wp-content/uploads/2020/08/moodmark_02_02_detail.jpg)
![](https://simone.jp/pw/wp-content/uploads/2020/08/moodmark_02_03_detail.jpg)
![](https://simone.jp/pw/wp-content/uploads/2020/08/moodmark_02_04_detail.jpg)
TEAM
- CREATIVE DIRECTOR :TAKUMA WATANABE
- ART DIRECTOR :OSAMU JIMBA / HIDETOSHI OKAMOTO
- UI/UX DESIGNER :MICHELLE TAN
- DESIGNER :SAWAKO YATA / CHEN YILI
- PLANNER :RINA KYORAKU / MAO OZAWA
- PRODUCER :TAKUYA KATSUMATA / MAO OZAWA
- PHOTOGRAPHER :YOICHI TSUNODA
- STYLIST (PROP) :MAFUMI SHIMADA
- STYLIST (FOOD) :HIROKO TAKENAKA