RMK

Communicating product features in an intuitive manner

OVERVIEW

SIMONE created the visuals and media release for skincare items from the Japanese cosmetic brand RMK, which were released in spring 2020. The designs for the two different types of cleansing items – one for nighttime and one for both morning and nighttime use – employed straight lines and contrasting shades, and were captured from striking angles. The two items rolled out for summer 2019 used visuals to convey the properties of the products, such as “coolness” and “moistness.”

TEAM

  • ART DIRECTOR :MAYUKO ISHIDA
  • PRODUCER :FUMIKA OCHI
  • PRODUCTION ASSISTANT :NARUMI ASAKURA
  • DESIGNER :SAKIKO SHIMOOKU / NAOKI MIZOBE

CLEANSING ITEM

  • PHOTOGRAPHER :SHINMEI (SEPT)

COOL GEL HYDRATING FACE PRIMER & SKINTUNER COOLING GEL

  • PHOTOGRAPHER :SHINMEI (SEPT)
  • ART DESIGN :YUICHI ISHIDA (R. mond inc)

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