ADAM ET ROPÉ revamped their brand in commemoration of their 25th anniversary. Their new concept, “Maintaining ORDINARY NEWNESS / ORDINARY COMFORT everyday” looks to spark joy and provide comfort in peoples’ daily lives. SIMONE managed the entire branding process, including brand identity construction, logo design, tool creation (such as shopping bags), photography, and website development.
- CREATIVE DIRECTION :TAKUMA WATANABE
- PRODUCER :KOKI OTA
- PRODUCTION ASSISTANT :KEITA ENDO
- PHOTOGRAPHER :JUN YASUI (eight peace)
- STYLING :SHOTARO YAMAGUCHI (eight peace)
- HAIR :NORI TAKABAYASHI (YARD)
- MAKEUP :TOMOHIRO MURAMATSU (SEKIKAWA OFFICE)