EN
ABOUT

Innovative branding architects –
cutting across vision, design, and business.

VISION

Beautiful design, for people and society.
We aim to create a better world through branding.

Good design makes a good brand, which in turn, leads to good business. Good business makes for a better society and a better world. Through our work in branding, we contribute to the creation of a better world.

VALUE

We anticipate changes in society and develop long-term brand value from different perspectives to guide your business along the road to success.

The perception of beauty is subjective – it changes with the times and social environment. Through the study of these trends, we develop the ideal concept for every client.

PHILOSOPHY

Adding value to culture.
Providing power to economy.

  • Aesthetic

    Providing beautiful improvements for people and society.

  • Empathize

    Guiding people’s actions through suggestion and empathy.

  • Empowerment

    Lending strength to people and brands – bridging them with society.

  • Challenge

    Extracting a feasible strategy from a daring hypothesis.

  • Partnership

    Standing by your side, working towards a common goal.

INFORMATION

  • COMPANY
    SIMONE INC.
  • HEAD OFFICE

    1F 1-30-10 EBISUNISHI,
    SHIBUYA-KU TOKYO,
    150-0021 JAPAN

    VIEW MAP

    TEL. +81 3 5784 0843
    FAX. +81 3 5784 0844

    CONTACT@SIMONE.CO.JP
  • ESTABLISHED
    AUGUST 2003
  • EMPLOYEES
    42
  • SERVICES
    • BRANDING
    • BUSINESS DEVELOPMENT
    • CONSULTING
    • COACHING
    • BRAND ARCHITECTURE
    • STRATEGIC PLANNING
    • COMMUNICATION STRATEGY
    • CX DESIGN
    • STORE/ENVIRONMENT DESIGN
    • UI/UX DESIGN
    • APPLICATION DESIGN
    • GRAPHIC DESIGN
    • VIDEO PRODUCTION
  • PARTNER

    ESSENTIALS INC.

    IWASA BUILDING 3F,
    CHUO-KU KITA 3
    HIGASHI 5-5,
    SAPPORO, HOKKAIDO

    VIEW MAP

    TEL. +81 11 206 7177

    INFO@ESSENTIALSINC.COM

    EMPLOYEES10

MANAGEMENT TEAM

  • CHIEF EXECUTIVE OFFICER / CHIEF CREATIVE OFFICER

    Kaie Murakami

      Originally from MIYAKE DESIGN STUDIO, where he spent nine years managing products, graphics, and communication design for ISSEY MIYAKE, Kaie Murakami established SIMONE in 2003. He soon began working with various other businesses, scaling social impact, and practical branding that fused together elements of design, business, and technology. In 2011, he launched the SAVE JAPAN! PROJECT in order to contribute to disaster relief efforts for the Great East Japan Earthquake through cultural projects.

      Work: Christian Dior, Adidas, Shiseido, Isetan Mitsukoshi (business development and product design); LOUIS VUITTON, BURBERRY, LEXUS (campaign building and communication design); GSIX, BARNEYS NEW YORK, and UNITED ARROWS (Website & APP development); among others.

      Awards: Cannes Lions GOLD, NY ADC GOLD, AUDI INNOVATION AWARD, etc.

      He has served as a judge for the 2019 RED DOT AWARD, the 2019-20 Japan Design Promotion Foundation Good Design Award, the Good Design Award for Focused Issue, and the ACC TOKYO CREATIVITY Design Award. He has written numerous articles on art, design, and business for notable media such as VISIONARY by LEXUS, and the Harvard Business Review.

    • BOARD MEMBER / EXECTIVE DIRECTOR

      Norifumi Adachi

        Joined DENTSU INC. in 1990. Honed my skills in research and strategic planning in the Marketing Division, and transferred to the Creative Division in 1995. The following year, I won the TCC Newcomer Award. In 2014, I was appointed DENTSU Executive Creative Director (ECD) and Managing Director of Creative Division 4. In 2016, I was involved in the establishment of Dentsu Digital and concurrently served as its first Chief Digital Creative Officer (CDCO). I was appointed Executive Officer of Business Produce in 2018. In 2019, I served as a visiting professor at the Graduate School of Business Design, where I was in charge of the "Integrated Marketing Communication" course. I was appointed dentsu Japan Growth Officer in 2024. With diverse experience and training in the three core areas of marketing (strategy), creative (planning and production), and business production, I am well-versed in the planning, production, and project direction of branding in general. I find great value in working alongside business and community leaders as a partner to achieve business growth.

      • BOARD MEMBER

        Kiyoto Matsuda

          After working in sales and planning at The Industrial Bank of Japan, Limited. (currently Mizuho Bank), I served as Managing Executive Officer of Mizuho Corporate Bank and Vice President of Mizuho Securities. In 2008, I joined Unison Capital as a Partner, where I engaged in developing investment opportunities by utilizing my extensive network cultivated in the industrial and financial sectors. I have achieved value enhancement for numerous portfolio companies, including those undergoing business revitalization. I founded Topaz Capital in 2012 and assumed the position of Full-time Director in April 2018. Currently, as an Investment Committee Member of Topaz Debt Fund, I am dedicated to supporting the growth of companies and promoting investment strategies.

        • CORPORATE AUDITOR

          Yasuhito Nango

            I joined The Bank of Kyoto, Ltd. in 2014 and engaged in corporate loan business. After that, I joined Yamada Consulting Group in 2016 and engaged in M&A advisory services, working on a wide range of M&A deals from privately held companies to listed companies. In 2022, I was in charge of a real estate service company at Japan Private Equity, and in 2023, I joined Topaz Regional Partners.

          • CHIEF FINANCIAL OFFICER / BUSINESS PRODUCER

            Mia Takagi

              Graduated from Aoyama Gakuin University, School of International Politics, Economics and Communication, Department of International Management. Started my career at ISSEY MIYAKE INC., engaging in overseas sales and subsidiary management in the international department. I was also involved in the early stages of Maison Martin Margiela's launch in Japan. After studying business administration and accounting, I joined SIMONE in 2005 to manage the business. I have been working on branding through web directing and producing. I also hold an international coaching qualification (PCC) after accumulating over 500 hours of coaching experience.

            • CHIEF SALES OFFICER / BUSINESS PRODUCER

              Takuya Katsumata

                Takuya Katsumata partners with clients and guides them from business development to production. Before joining SIMONE, he worked as an interactive designer before moving into director/producer roles, and later, transitioning into the web industry. He has managed numerous national clients and excels at communicating from a consulting perspective, based on his extensive knowledge of the industry. He always looks for positive change, seeking to create a world where people are connected to one another and can take on any challenge.

              • CHIEF QUALITY OFFICER / CREATIVE DIRECTOR

                Takuma Watanabe

                  Graduated from Musashino Art University, Department of Industrial, Interior and Craft Design. I have experience working as an interior designer specializing in retail and restaurant spaces, and as an in-house designer for an apparel select store carrying global brands. Joined SIMONE in 2011. With a focus on UI/UX, I specialize in integrated design that connects brands and users across tangible and intangible touchpoints, including space, graphics, video, and word. I am responsible for brand DNA and concept development, experience design, and creative direction for entire projects.

                • GENERAL MANAGER / BUSINESS PRODUCER

                  Mao Ozawa

                    Graduated from Musashino Art University, Department of Industrial, Interior and Craft Design. After working as a salesperson and designer for an apparel manufacturer, and as an editor for a real estate information magazine at Recruit Sumai Company Ltd., I joined SIMONE in 2018. With a strength in media design and digital planning, I am involved in brand DNA and concept development, experience design, and total production. I am committed to solving corporate and social issues, mainly by designing business strategies that connect brands and customers.

                  • GENERAL MANAGER / BUSINESS PRODUCER

                    Masahiro Miyata

                      I joined SIMONE after working in the advertising creative and promotion production business, and then in the business planning and development production business related to urban development such as commercial facilities. I am engaged in total brand production from business development to execution of PR and promotions, focusing on commercial areas such as fashion, lifestyle, and food & beverage. Focus on the user experience and the place and brand. My hobbies include music, art, gourmet food, outdoor activities, and martial arts.

                    CONTACT

                    Let’sMakeSomething
                    GoodTogether.